September 17, 2026 | The Korea-Philippines Association (KPA) has appointed CEO Yongsoo “Samuel” Cho as its Philippine Regional Director, recognizing his expertise and commitment to fostering cooperation and strengthening relations between South Korea and the Philippines.
According to the official appointment, CEO Cho will be responsible for facilitating external relations, coordinating with relevant institutions and organizations, and supporting the implementation of the Association’s programs and initiatives in the Philippines.
In accordance with the Association’s bylaws and policies, his responsibilities will include strengthening communication among members, building relationships with local stakeholders, and identifying opportunities for collaboration that advance the Association’s objectives.
As Philippine Regional Director, CEO Cho is expected to serve as a key liaison between the Association and its Philippine counterparts. In this capacity, he will help facilitate consultations, promote institutional coordination, and support the development and implementation of cooperative projects.
His appointment reflects the Association’s ongoing commitment to strengthening people-to-people exchanges, fostering institutional partnerships, and expanding opportunities for meaningful collaboration between South Korea and the Philippines.
Through this new role, CEO Cho aims to contribute to the continued advancement of Korea–Philippines relations by supporting initiatives that promote mutual understanding, sustainable partnerships, and long-term bilateral cooperation.
The appointment marks another step toward deepening engagement between Korean and Philippine organizations, reinforcing their shared commitment to friendship, collaboration, and mutually beneficial development.